Question 1

Who is Catherine B. Roy?

Accepted Answer

Catherine B. Roy is an internationally recognised business strategist, business architect, technology entrepreneur, bestselling author, podcaster and keynote speaker. She is a MENSA member, a former Forbes Coaches Council member, a Goldman Sachs 10,000 Women alumna and a TEDx speaker, and the founder of LHM IQ.

Question 2

What does Catherine B. Roy do?

Accepted Answer

Catherine is a business strategist, business architect and technology entrepreneur. She helps experts, entrepreneurs, business owners and companies turn their knowledge and ideas into businesses, brands and digital ecosystems — combining strategy, technology and AI without losing the human being behind them.

Question 3

Who does she work with?

Accepted Answer

Experts, entrepreneurs, founders, business owners and companies. She has worked with clients in 30 countries, and delivers trainings inside organisations as well as working with individuals.

Question 4

What is business architecture, and how is it different from coaching?

Accepted Answer

Coaching works on the person. Business architecture works on the structure around them.
Many successful experts build businesses around themselves and eventually become the system holding everything together. Catherine's work is designing the business so it does not depend on its founder being present for everything — stronger positioning, intelligent systems, and an ecosystem that can grow beyond the founder.

Question 5

What does working with Catherine look like?

Accepted Answer

Catherine works in fixed programmes and in ongoing engagements. A typical programme runs eight sessions, weekly or fortnightly. Ongoing work usually begins with four sessions and then continues monthly, for as long as it is useful.
The exact shape is agreed at the start, based on what the business needs.

Question 6

Does she work with companies as well as individuals?

Accepted Answer

Yes. Catherine has delivered trainings for organisations including four sessions for the Microsoft Leadership Enablement Community and Indeed, alongside her work with individual founders and experts.

Question 7

Does she work internationally?

Accepted Answer

Yes. Catherine has worked with clients in 30 countries. The work is delivered online, so location is not a constraint.

Question 8

What languages does she work in?

Accepted Answer

English and Serbian.

Question 9

How does someone start working with Catherine?

Accepted Answer

By booking a short introductory call. It is a conversation about what you are building and where it is stuck, not a sales call.

Question 10

How does Catherine use AI in her work?

Accepted Answer

Catherine works at the intersection of business, technology and human intelligence. Her position is that the greatest opportunity in AI is not replacing human intelligence but expanding what people are capable of doing with it — combining artificial intelligence with judgment, creativity, emotional intelligence, intuition and purpose.

Question 11

What is LHM IQ?

Accepted Answer

LHM IQ is an AI-powered business intelligence system founded by Catherine, created to help experts build and grow their businesses with intelligence working beside them.

Question 12

Who is LHM IQ for?

Accepted Answer

Experts, entrepreneurs and business owners who want to build and grow with AI supporting the work rather than replacing the person doing it.

Question 13

Does she help companies implement AI?

Accepted Answer

Yes. Catherine works with clients both on implementing AI and on building the business itself. The focus is usually the second — building expert businesses — with AI supporting the work rather than being the work.

Question 14

What does Catherine speak about?

Accepted Answer

Three subjects.
Human × AI — what human intelligence can become with artificial intelligence, and how leaders can combine the two.
Business & Freedom — how expertise becomes a strategically designed business rather than another job.
Heart × Mind — the relationship between emotional and intellectual growth, and creating success without losing yourself in the process.

Question 15

What formats does she deliver?

Accepted Answer

Keynotes, workshops and webinars.

Question 16

Does she speak in person and virtually?

Accepted Answer

Both.

Question 17

What languages does she speak in?

Accepted Answer

English and Serbian.

Question 18

Where has she spoken?

Accepted Answer

Catherine is a TEDx speaker and has appeared at more than 190 media and speaking engagements across 30 countries, including trainings for the Microsoft Leadership Enablement Community and Indeed, and mentoring through UN Women.

Question 19

Who is her audience?

Accepted Answer

Founders, executives, experts and entrepreneurs — at conferences, corporate programmes, leadership events and internal company sessions.

Question 20

How far in advance should an event be booked?

Accepted Answer

It depends on availability. The earlier the conversation starts, the more likely the date can be held.

Question 21

How do I invite Catherine to speak?

Accepted Answer

Book a short call to discuss the event, the audience and the format.

Question 22

Is Catherine available for interviews and podcasts?

Accepted Answer

Yes, for television, podcasts and written interviews. She has appeared on ABC's Bridge Street and hosts The Catherine B. Roy Show, with more than 150 episodes.

Question 23

Where can I find her bio and photographs?

Accepted Answer

On the Media & Speaking page. It carries a media bio that can be copied as plain text, and approved press photographs cleared for editorial use.

Question 24

What has Catherine been featured in?

Accepted Answer

Her work has been featured by Forbes, Goldman Sachs, TEDx, UN Women, Microsoft, LinkedIn, Indeed, T-Mobile, RedBox by Cartier, ABC, Huffington Post and Thrive Global.

Question 25

What has she written?

Accepted Answer

Catherine is the author of the international bestseller Live from Your Heart and Mind, and the creator, compiler and editor-in-chief of The Soul Diamond Legacy Series, whose first volume is The Crown. Harmonija srca i uma is a revised and expanded Serbian edition of her first book.

Questions people ask before we begin.

Working with Catherine

AI and LHM IQ

Speaking and Media

Still have a question?

Working with Catherine

Who is Catherine B. Roy?+

What does Catherine B. Roy do?+

Who does she work with?+

What is business architecture, and how is it different from coaching?+

What does working with Catherine look like?+

Does she work with companies as well as individuals?+

Does she work internationally?+

What languages does she work in?+

How does someone start working with Catherine?+

AI and LHM IQ

How does Catherine use AI in her work?+

What is LHM IQ?+

Who is LHM IQ for?+

Does she help companies implement AI?+

Speaking and Media

What does Catherine speak about?+

What formats does she deliver?+

Does she speak in person and virtually?+

What languages does she speak in?+

Where has she spoken?+

Who is her audience?+

How far in advance should an event be booked?+

How do I invite Catherine to speak?+

Is Catherine available for interviews and podcasts?+

Where can I find her bio and photographs?+

What has Catherine been featured in?+

What has she written?+

Still have a question?