About Catherine B. Roy
I have spent more than two decades at the intersection of business, technology and human potential.
01 — Business. Technology. AI & Human Intelligence.
I am Catherine B. Roy — business strategist, business architect, technology entrepreneur, bestselling author and international speaker.
I studied Business Information Systems — business and technology together — and began my professional life as a programmer. I would spend 15 years in the corporate world, developing deep expertise in technology, systems and the way organizations work.
But my career was never going to follow a straight line.
What followed was an evolution.
And it changed everything.
Today, I work with entrepreneurs, founders, consultants, coaches and leaders on the architecture of what they are building — from positioning, offers and business models to personal brand, growth, AI integration and the strategic decisions that shape what comes next.
I am also the founder of LHM IQ, a business intelligence system built at the intersection of human intelligence and artificial intelligence.
Along the way, I became a MENSA member with an IQ above 156, served as a member of the Forbes Coaches Council, became a TEDx speaker, served as a UN Women Expo business mentor, and was recognized for four consecutive years as one of 150 women thought leaders worldwide shaping the future of work.
I was trained by the LinkedIn Editorial Team in the UK, became known as “LinkedIn Wonder Woman,” became a member of Red Box by Cartier, delivered leadership and community-focused trainings at Microsoft and Indeed, wrote bestselling books and built an international body of work across business, technology and human development.
- 20+
- Years of experience
- 10M+
- People reached worldwide
- 190+
- Media & speaking appearances
02 — THOSE ARE MILESTONES. THEY AREN'T WHERE THE STORY BEGAN.
I grew up in Yugoslavia — a beautiful country that no longer exists.
It was a beautiful place to grow up.
And then the world around us changed.
War came. Sanctions came. Eventually, so did the bombing of Yugoslavia.
I was seventeen.
Around that time, I had already published my first scientific work. I was young, ambitious and fascinated by everything still ahead of me.
And suddenly I understood something most seventeen-year-olds should never have to understand:
tomorrow is not guaranteed.
Somewhere in that uncertainty, I made myself a promise:
If I survived, I would be light in this world.
I didn't know what that meant yet.
I only knew that if I was given more time, I wanted that time to mean something.
03 — When life changes the plan
Years later, while building my corporate career, I received a diagnosis that left me facing the possibility that I might have only around a year and a half to live.
That journey eventually took me to Ostrog Monastery in Montenegro.
A monk placed his palm on my head while praying and said:
“Nothing bad will happen. Everything will be fine. This world needs love — and you are love.”
I carried those words home with me.
And I recovered.
But I also came home with something else:
direction.
Years later, life challenged me in a different way when I was told I would never become a mother. Today, I am the mother of my wonderful son, Aleksandar.
The promise I had made at seventeen began to take form.
I started writing and developing Live from Your Heart and Mind — the LHM System, created to help people with their emotional and intellectual growth.
Getting that work into the world wasn't easy.
I faced 246 silences or rejections from international publishing companies.
I kept going.
The book eventually became a bestseller.
And while all of this was happening, I was still working in the corporate world — building my career in technology while, alongside it, beginning to build something of my own.
Then one of those worlds began opening the door to the other.
04 — Sometimes the next chapter finds you.
My work and ideas began reaching people through LinkedIn.
The platform became an important part of how I shared what I knew, built relationships and created opportunities — to the point that I became known as “LinkedIn Wonder Woman.”
Then Goldman Sachs found me on LinkedIn.
Through the Goldman Sachs 10,000 Women program, I began to see entrepreneurship differently.
Not simply as something I was building alongside my corporate career.
But as a path I could actually choose.
I continued building.
And eventually, after 15 years in the corporate world, I chose it.
I left my corporate career and became a full-time entrepreneur.
Different experiences. Different chapters.
But together they changed the way I understand success.
It isn't only about what you build.
It's about whether you get to live while you're building it.
05 — For years, I thought I was building different careers.
I wasn't.
- Technology.
- Programming.
- Corporate systems.
- Entrepreneurship.
- Business strategy.
- Human development.
- Writing.
- Speaking.
At different moments, they looked like separate chapters.
Today, I see the architecture connecting all of them.
Business taught me how value is created.
Technology taught me how systems work.
Programming taught me how logic becomes something usable.
Entrepreneurship taught me what happens when theory meets reality.
Human development taught me that you cannot completely separate a business from the human being building it.
And life taught me the lesson underneath all of them:
Success means very little if you lose yourself while creating it.
Intelligence has fascinated me throughout that journey.
Not simply how much we know, but what we are capable of doing with what we know.
Becoming a MENSA member gave that intelligence a number — an IQ above 156 — but the number was never the interesting part to me.
Possibility was.
I've long been fascinated by minds capable of seeing beyond what already exists, including Serbian inventor Nikola Tesla.
And eventually, that fascination led me toward one of the biggest technological shifts of our time.
For the first time, I could build what I had spent decades carrying in my head.
- Business.
- Technology.
- Strategy.
- Human development.
- Systems.
- Intelligence.
That is how LHM IQ was born.
06 — I saw AI changing the way we work.
My work around the future of work had already pushed me to think deeply about what artificial intelligence would mean for business and careers.
In 2022, before ChatGPT brought generative AI into the mainstream, I predicted that AI would fundamentally reshape programming — and transform a new generation of work across digital marketing and the creative industries.
I didn't see AI simply as another tool.
I saw a shift in how knowledge work itself would be done.
And then the technology became accessible enough to build with.
For years, those worlds had lived in different parts of my work.
AI gave me the ability to bring them together.
LHM IQ is a business intelligence system built at the intersection of human intelligence and artificial intelligence. It helps business owners start, build, grow and scale the business around their expertise — connecting strategy, offers, sales, content, growth and execution in one intelligent system.
For me, it isn't a departure from the work that came before it.
It is the convergence of it.
I don't believe artificial intelligence makes human intelligence less important.
I believe it makes understanding how to use our intelligence more important than ever.
The future I am interested in isn't human or artificial intelligence.
It's what becomes possible when we learn how to combine them.
Human Intelligence × Artificial Intelligence.
07 — What are we building all of this for?
Technology has changed.
Business has changed.
The tools have changed.
And they will keep changing.
My mission hasn't.
Everything I've lived, built and learned has brought me back to three values:
Love. Kindness. Integrity.
Love for people, for life and for the work we choose to put into the world.
Kindness in the way we choose to treat people while building something meaningful.
Integrity because how we achieve something matters just as much as what we achieve.
They aren't words I chose because they sound good on a wall.
They are how I try to live, work and build.
And they bring me back to the promise I made when I was seventeen — and to the words I heard years later at Ostrog.
Being light in the world doesn't have to mean changing the entire world.
Sometimes it means helping one person see something they couldn't see before.
Build something they didn't believe they could build.
Turn knowledge into independence.
Turn expertise into impact.
And create meaningful success without sacrificing the life that success was supposed to make possible.
Build something that gives you more life — not less of it.
Do work you love.
Build something that matters.
Create meaningful success.
And have the freedom to actually enjoy it.
08 — What are you building?
Maybe you're building something new.
Maybe you've already created something successful, but it no longer fits who you've become.
Maybe your expertise, ideas and opportunities have grown, but the architecture connecting them hasn't.
Or maybe AI has opened possibilities you can see — but you're still figuring out what they mean for you and your business.
I don't believe you need another formula to follow.
I believe you need to understand what you are actually trying to build — and architect the business capable of supporting it.
The business. The person behind it. And the life you're building it for.
That's where my work lives today.
Build what matters.
And build a life you have time to live.