#76 The Catherine B. Roy Show – Personal Branding on LinkedIn
Personal branding is your legacy, your voice, and your reputation.
- First, we have to know our core values
- A personal brand is how we present our true self in a public setting
- In business, it’s important what our target group thinks about our personal brand
- Visual identity is important but more important is what we stand for
- Your credibility needs to be seen
- Your content needs to speak for your brand
- Are you thinking deeply about your personal brand?
- You don’t have to say your opinion about everything but about topics important for your personal brand
- Trust is based on authenticity, results, shared core values, and what we stand for
- The best place to be seen as a personal brand is LinkedIn
- Build your personal brand and focus on sharing value
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