#69 The Catherine B. Roy Show ft Sofija Janosevic

Pure Inspiration
With a background in journalism and media management, Sofija Janosevic is the Human Resources Director at The Energy Year, global business intelligence and networking company producing annual, country-specific reports on more than 30 emerging petroleum and energy markets worldwide.
After joining The Energy Year in January 2015, Sofija quickly worked her way up to direct successful projects, developing long-lasting collaborations with key energy authorities and private companies in the UAE, Qatar, Iran, and China. Throughout her tenure in the field, she led The Energy Year’s in-country teams to meet and interview more than 500 executives and leading personalities across the oil and gas supply chain in the Middle East and Asia.
Sofija has participated in numerous strategic stakeholder meetings with government officials, ministers of energy, and heads of national and international oil companies, including H.E. Bijan Namdar Zangeneh, Minister of Petroleum, Iran; Hatem Nuseibeh, President, Total E&P UAE; and Fatih Birol, Executive Director, IEA; amongst many others.
Additionally, she has participated as a speaker at ADIPEC 2019 and Gastech 2021 leading energy conferences on the topic of inclusion and diversity in the energy industry. Most recently she moderated the panel discussion at EGYPS 2022 conferences on the topics of mental health in the workplace and women’s economic empowerment, with the participation of officials from the World Bank, United Nations, EBRD, Microsoft, Schlumberger, and Baker Hughes.
Also, Sofija has lived in 10 countries since 2008 due to her current job and previous job as a model. She started modelling professionally when she was 19 years old and had a chance to live in Paris, Milan, Hong Kong, and Singapore and work for Chanel, Gucci, Balenciaga, and other fashion brands.
In her current role in managing human resources training and personnel development, Sofija continues to advocate for accelerating efforts to promote gender diversity and empower women in the oil and gas industries of emerging markets.
BIGGEST TAKEAWAYS FROM THIS EPISODE:
- Sofija’s unique and inspirational life and career story
- Challenges and opportunities Sofija experienced living in 10 different countries
- Carrier transformation from modeling to the oil and gas industry
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